In 2008, a survey was conducted among 600 Nova Scotians residing in the regions of Argyle, Clare, Chéticamp, Halifax and Isle-Madame. More than 70% of the Province’s Francophone population lives in these five regions.  Inspired by the self-determined ethnolinguistic behaviour model (Landry, Allard, Deveau and Bourgeois, 2005), the survey questionnaire included approximately one hundred questions on various aspects of language experiences, psycholinguistic development and language behaviour.  The survey results evaluate the effects of two levels of factors on the utilization of services in French, namely the structures connected to the proactivity in the offering of service in French as well as sociolinguistic and psycholinguistic personal variables.